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C.A Temperley
Temperley has a deeply emotional and loyal fan base. However, emotional connection alone does not guarantee stability in modern football.
The club had visibility into attendance and membership totals, but little understanding of fan behavior over time.
Competition: Primera Nacional (Argentina)
Project duration: 8 months
Project focus: Fan retention, engagement & churn prevention
The Challenge:
The risk was subtle but significant: silent disengagement.
Fans did not always cancel memberships abruptly. Instead, engagement declined gradually, often unnoticed until it was too late.
Different teams worked with different datasets, often producing different answers to the same questions. Basic metrics such as “active members” or “engaged fans” varied depending on the source
Which fans were at risk of leaving
Communications were broad, reactive, and generic.
How engagement patterns evolved
Which segments generated long-term value
How FandomSphere Worked
Results:
FandomSphere focused on behavioral intelligence, not demographics.
We:
Consolidated membership, ticketing, and digital interaction data
Built engagement and churn-risk scoring models
Identified high-value and at-risk segments
Supported targeted, behavior-based communication strategies
This allowed the club to move from intuition to anticipation.
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