CE Sabadell

CE Sabadell FC is a historic club with more than a century of history and a strong local identity. Over the years, the club gradually adopted digital tools to manage different aspects of its relationship with fans and members. Each department made practical decisions to solve immediate needs, without a long-term data strategy in place.

As a result, the club accumulated information in multiple systems: ticketing platforms, membership software, email marketing tools, spreadsheets, and social media dashboards. Individually, these systems worked. Collectively, they created fragmentation.

The club’s leadership recognized that modernizing decision-making required more than intuition or isolated reports. They needed a reliable, shared understanding of their fan base.

Competition: Primera Federación (Spain)

Project duration: 9 months

Project focus: Data centralization, fan intelligence & operational clarity

The Challenge:

The core challenge was organizational and structural, not technological.

Different teams worked with different datasets, often producing different answers to the same questions. Basic metrics such as “active members” or “engaged fans” varied depending on the source

This created several problems:

No unified fan profiles

Inconsistent data quality

Manual reporting

Limited ability to segment or activate audiences

How FandomSphere Worked

The first phase focused on understanding how data was created, used, and interpreted across the club. This included workshops with marketing, administration, and communications teams to align expectations and definitions.

Results

0 %

Growth in digital memberships

0 %

Increase in email engagement rates

0 %

Number of awards achieved

We then: