SD Ponferradina

For SD Ponferradina, sponsorship revenue represented a critical pillar of financial stability. While the club maintained strong relationships with regional and national partners, the commercial landscape was changing.

Sponsors increasingly demanded transparency, measurable reach, and clear activation insights. Traditional exposure-based arguments were no longer sufficient.

Competition: Segunda / Primera Federación (Spain)

Project duration: 10 months

Project focus: Commercial intelligence & sponsor data readiness

The Challenge:

The commercial team lacked a consistent, data-driven narrative.

Fan attendance, digital engagement, and campaign performance were tracked in separate systems. Translating this information into sponsor-ready insights required manual work and subjective interpretation.

Long and complex sales cycles

Difficulty renewing existing deals

Limited ability to upsell sponsorship packages

Inconsistent reporting quality

How FandomSphere Worked

FandomSphere reframed fan data as a commercial intelligence layer.

We worked closely with the commercial team to understand what sponsors actually needed to see, then built the data structure backwards from those requirements.

Results: After 10 months

0 %

Growth in data-backed commercial activations

0 %

Increase in email engagement rates

0 %

Reduction in sponsorship sales cycle time

The project included:

-Centralizing attendance, fan, and digital engagement data

-Defining sponsor-relevant audience segments

-Creating standardized dashboards for sales conversations

-Establishing clear governance rules for data usage