CD Numancia entered a period of sporting transition that affected fan engagement and digital momentum.
Years of accumulated fan data existed, but much of it was outdated.
Competition: Segunda Federación (Spain)
Project duration: 9 months
Project focus: Data recovery, audience reactivation & strategic clarity
The Challenge:
Growth initiatives failed because the underlying data was unreliable.
How FandomSphere Worked
Results:
FandomSphere focused on data recovery before growth.
We:
Consolidated historical and current databases
Cleaned and validated records
Segmented audiences by engagement
Identified reactivation opportunities
This allowed the club to move from intuition to anticipation.